Wednesday, September 19, 2007

3CX Phone System joins Achab’s portfolio of innovative software solutions

Achab expands its product range with a new, affordable and intuitive software solution for the SMB market in Italy

Nicosia, Cyprus – 14 September 2007 - Achab, a value-added distributor of software solutions for the Italian market, has announced that it will be expanding its portfolio of products to include 3CX VoIP Phone System for Windows – an IP PBX based on the SIP standard. The partnership with 3CX is part of Achab’s strategy to meet the typical needs of small- and medium-sized businesses, by identifying and distributing innovative software solutions, with a particular focus on Italy’s most dynamic industry segment.

Developing a business implies changing business processes and the technology that supports them. A single, wholly IP-based communications infrastructure is key to ensuring organizational flexibility, meeting needs of flexibility, responding to customers quickly and effectively, supporting a greater number of users, and containing costs. In such a context, VoIP systems play an essential role because of their greater flexibility, reduced costs, and superior functionality – all characteristics that are perfectly integrated in 3CX Phone System for Windows.

3CX Phone System for Windows, is based entirely on the SIP standard and is therefore able to work with the most popular SIP devices, VoIP gateways, and VoIP providers. This VoIP product overcomes the limitations of traditional phone systems by adding advanced features that promote greater productivity and reduce management costs. PBX software such as 3CX Phone System can be implemented and managed by the IT staff directly without the need for special skills or additional tools, resulting in a better return on investment and greater system flexibility.

3CX Phone System is an innovative, high-quality product that perfectly meets the needs of SMBs. This is why we wanted to add it to our offering. It is an IP PBX that was designed with the needs of SMBs in mind, needs which Achab has always sought to meet with effective, custom-designed products and solutions. 3CX is a highly competitive, cost-effective solution, including a wealth of features, together with extreme ease-of-use. Furthermore, with 3CX, businesses are no longer bound to the manufacturer of the PBX and can choose from among the wide variety of SIP-based telephones and softphones available on the market,” said Andrea Veca, Achab Managing Director. “3CX Phone System completes our portfolio, and we are now able to offer our resellers a full range of solutions that can be used to create a business’ entire communication and information infrastructure, from the PBX to messaging, to the firewall and antivirus system, to network management, SIP trunking, SIP server, SIP proxy and VOIP Gateways.”

“We are highly satisfied with our agreement with Achab, which is a partner that brings a wealth of experience and skill in distribution,” said Nick Galea, founder of 3CX. “Achab is a value-added distributor with deep roots in Italy, one which is able to provide both a complete offering and excellent sales and technical support. We are truly excited about this partnership, which we are certain will be beneficial for both of our companies by uniting the efficacy of 3CX Phone System with Achab’s expertise in taking solutions to the market.”

3CX Phone System benefits
Among the numerous benefits of the 3CX Phone System package, of particular note are its ease-of-use, numerous functions, scalability, significantly lower cost as compared with traditional PBXs, greater ease of installation as compared with traditional proprietary systems, intuitive Web-based management system and the ability to use existing network infrastructures rather than dedicated phone wiring. With 3CX Phone System, users can also answer their own extensions from wherever they happen to be, whether it be someone else’s desk, a conference room, or even at home.

3CX will be presented to the press during a press lunch scheduled for 14 September and to resellers during Achab’s “Giro d’Italia delle Novità” five-city tour of Italian SMBs from 17-21 September. “Giro d’Italia delle Novità”, begins in Milan on 17 September, with the final stop being in Bologna on 21 September. The tour will also stop in Turin, Padua and Rome on 18, 19 and 20 September, respectively. During this five-day tour, Achab will be presenting its many new and existing products, including the new 3CX Phone System. For information and enrolment in “Giro d’Italia delle Novità”:

About Achab (
Achab distributes application software for small and medium-sized enterprises which aims at reducing costs and at taking full advantage of the opportunities offered by the Internet and by information technology. As soon as it identifies a problem or a need, Achab finds the right solution, either looking for it on the market or developing it internally. Thanks to its widespread network of more than two thousand retailers, Achab brings the advantages of the products it offers to end users who can enjoy a complete service made up of installation, assistance, maintenance and training. Communications with its distribution channel, that is a support and a source of inspiration for Achab, take place through the website that has always been a point of excellence for the company. Established in 1994, Achab is located in Milan and employs about 15 people.

About 3CX
3CX is a privately held company with a management team backed by years of experience in developing and selling network infrastructure software. It maintains a global presence with offices in 6 countries and localized information available in German (, Spanish (, French (, Portuguese (, Japanese (, Traditional Chinese (, Simplified Chinese (, Vietnamese ( and Korean ( Furthermore a localized website is maintained for all major countries:,,,,,,,,,,,,,, and

3CX maintains a VOIP and SIP FAQ in several languages, including: a VOIP FAQ in Greek, in Japanese language, a SIP FAQ in Korean, in Chinese, Hong Kong, etc.